Korean at Heart
A K-pop concert crowd with glowing light sticks
2027 Global Korean at Heart Ambassadors

You don’t have to be Korean to be Korean at Heart.

10 Global Ambassadors. One shared love for Korea.

Every year we select up to 10 members who share Korean culture with the world, and invite them to Korea for 10 days.

  • Flights, stays and meals for 10 days in Korea
  • Korean culture experiences — hanbok, food, palaces
  • K-pop experiences (concert tickets when available)

How members grow

  1. 1
    Korean at Heart Member Paid membership · Korean name · card and certificate
  2. 2
    Korean at Heart Contributor Creates content · shares Korean culture · active in the community
  3. 3
    Global Korean at Heart Ambassador Up to 10 selected each year · official invitation to Korea

Selection criteria for 2027

Korean-culture content you created30 pts
Sharing and reach on social media25 pts
Community activity20 pts
Understanding of and passion for Korean culture15 pts
Creativity and consistent participation10 pts
Total100 pts

Apply by 2027-03-31 · review after the deadline · announced 2027-05-01 on the notice board and by email. At most 2 Ambassadors from the same country.

Sign in with your member account to apply.

Log in Find my 3 Korean names — free

Official rules